We Need a New Climate Ethos: Driving Concerted Action with a Future-minded Psychology

Thomas Bateman
6 min readOct 5, 2019

The human species and its leaders have devoted too little mindshare — not to mention other resources and constructive action — to coping with climate change. We repeat old arguments through rearview mirrors and rely on ineffectual hopes that our future will turn out fine without profound climate action.

More productive future-focused climate dialogue offers crucial scientific predictions plus aspirational goals such as sustainable energy sources, circular economies, and concern for social justice. However, still relatively missing are forward-looking visions for a new psychology of climate action. It is time to identify some basic aspirations for different and more productive mindsets and behaviors.

Toward attaining our best possible climate futures, we must become more actively future-minded. We can do this if we heed the following steps:

Take responsibility for our climate futures

Psychology literature highlights “felt responsibility” as a prime motivator of action. That makes intuitive sense, but the feeling now is that it’s our leaders, not us, who are responsible for both global warming and climate action.

A more constructive climate future comprises individuals, teams, and organizations in every sector embracing responsibility for our future. This collective future includes taking productive climate action even when blaming others for past environmental transgressions and the planet’s current state and trajectory.

Actively navigate our climate futures

Much, perhaps most, human behavior is guided by Daniel Kahneman’s System 1 (automatic) information processing, rather than more deliberative and wise System 2 thinking. The point here is, many of our climate decisions occur on autopilot. A dysfunctional result is that we are influenced more by past and immediate influences than by highly consequential future impacts. We are more passive and reactive than proactive, and while we do try to predict the future, we do far less to actively choose, navigate, and create aspirational, self-determined futures.

The biggest unknown about our future climate is how people will behave — whether our uniquely-qualified species will take more active control. We make useful forecasts, but while past actions and path dependence are major determinants, the future is a matrix of maybes.

In other words, some outcomes are predetermined, but others are not. Proactively navigating multiple scenarios to forge our best possible climate futures is our individual and collective sine qua non.

Diversify climate leadership and pursue climate justice

In the most climate-friendly social psychology, we vigorously supplement our traditional dependence on top-down leadership with a model of shared, diverse, inclusive, distributed, adaptive leadership more suited to our complex social systems. We need more climate leaders, including unelected, informal climate champions, who create bottom-up, inter-organizational, and multisector change. The leaders we need will engage relevant stakeholders and learn as they go, experimenting and adding more strategies and tactics over time.

The multiple but coordinated goals of boundary-spanning leaders will go far beyond choosing technical solutions. Leaders throughout social systems will find and enact the most effective decision-making processes, as well as fast-moving and high-quality implementation practices. They also will manage climate-change consequences through the energetic pursuit of fairness and social justice.

Reduce self-sabotage to solve problems and capture opportunities

One indication of too little quality thinking and wisdom — and a frequent cause of self-sabotage — is a preponderance of either/or thinking. For example, the future will be neither the current status quo nor a linear extrapolation of current trajectories. Such simplistic, binary, false choices suppress our ambitions, reduce motivation, hinder creativity, and undermine solutions.

Some additional examples: we can neither stop climate change nor surrender to it; we won’t simply either meet or miss a temperature-change goal; and the climate-action window of opportunity will not be either open or shut. Further, “the solution” is not a choice between taking one action or another — it’s multiple solutions. We must BOTH adapt AND mitigate, and we must implement immediate PLUS longer-term solutions. And we must do so again, continually forever after.

Take the highest-leverage actions, collectively and individually

The most productive climate psychology entails allocating personal resources (time, effort, thought, money, and more) optimally across behavioral options. This won’t happen without a common understanding of which climate actions are most impactful at both individual and collective levels.

Most people act when they feel efficacious — they more often do things that are easy rather difficult, believing they can execute and make an impact. This belief motivates simple but relatively low-impact recycling. Low self-efficacy stifles difficult, sustained political action and informal, bottom-up leadership efforts. Among the most important but least-pursued efforts aim to dramatically reduce carbon and methane emissions and to transcend social and professional silos via multiple-stakeholder collaborations.

Changes that will increase self-efficacy for more people across the complete range of useful climate actions include 1) policy changes that make actions easier rather than harder (for example, voting), 2) changing social norms that reduce resistance to climate conversations, persuasion, and leadership attempts within and across social, political, and geographical groupings, and 3) seeing more immediate positive impact.

Sustain our motivation for the long haul

After worrying about how to get people to care and take even easy climate-friendly actions, the challenge of staying motivated is particularly concerning. To initiate a new climate-friendly action is admirable, but it is daunting to have to persist for long periods without demonstrable success.

Extrinsic rewards do motivate people, but can lose their effectiveness over time. For climate action, employers and communities can use financial rewards to capture people’s attention, kick-start desired behaviors, and start establishing positive norms. But ultimately, for the long haul of climate action, intrinsic motivations will be essential.

Various types and aspects of climate action can be intrinsically rewarding and satisfying:

· individual and collective, local and beyond

· a wide variety of mitigation and adaptation strategies and tactics

· the learning that occurs on the journey

· inherent interest in the challenge and tasks

· meaningfulness of the effort and the impact

· the contributions and feelings of stewardship

· pride in caring, giving, not harming, and creating pure environments

· seeing communities and natural systems recover, thrive, and flourish

· seeing injustice thwarted and justice maintained

Intrinsic motivation perhaps can prevail over one of my particular long-term concerns: psychological (or moral) license to stop doing ethical, constructive things that we’ve done recently. When we do something righteous, it’s easy then to relax, turn attention to other things, plateau, and slide in the wrong direction.

This pattern is not readily predictable; like so many things psychological, it depends on other factors. For instance, some “spillover” effects are positive and others are negative. That is, engaging in one proenvironmental behavior makes subsequent other proenvironmental behaviors more likely but some others less likely. In conversations I’ve had, some experts say this won’t be a big problem. Others, including me, worry that license to slacken will be a barrier we need to understand and overcome.

For the long haul, we must wisely apply the most productive emotions and personal values. Fear doesn’t often translate into productive action, but this could change as more people see the scary impacts of severe weather and sea-level rise. Similarly, anger usually isn’t constructive but might become so when people see higher climate costs and social injustice, and as some organizations and countries continue destructive practices.

Regarding other emotions and personal values, we need a combination of hope and worry, an action-oriented (not passive) optimism. We need to value environmental purity and care, harm reduction, and social justice. And we need more constructive discussions (plus action) to successfully lead the way.

Ensure that Our Species Evolves Quickly

The wicked problems of the world are daunting, but we are capable of making progress and navigating better futures. Esteemed biologist E.O. Wilson, in the preface to Rebecca Costa’s The Watchman’s Rattle: Thinking Our Way Out of Extinction, states that the cause of climate change and other current threats is applying antiquated thinking to manage our exponentially-changing modern civilization. Costa maintains that such thinking served our ancestors well but now holds our species hostage, and that more insightful problem solving will ignite the next leap in human evolution.

Insightful problem solving must include innovations not just in technology, but in developing a dedicated new future-mindedness and new behavioral repertoires. These pertain to both mitigating emissions and adapting to change, and can include increasing and strengthening collaborations, engaging optimal decision-making processes, and actively sustaining motivation over time. It feels cliché to say that the future is up to us. But it’s the truth, and we can prevail if we capitalize fully on our capabilities.

An earlier version of this piece appeared on PsychologyToday.com

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Thomas Bateman

Tom Bateman lives in Maine and Chicago and is professor emeritus, McIntire School of Commerce, University of Virginia.